Skip to main content

Papa & Barkley grows its distribution to The Vitamin Shoppe, other specialty retailers

salazar

Cannabis wellness company Papa & Barkley is growing its national presence at major retailers. The Eureka, Calif.-based company’s National CBD line now is carried at more than 1,000 retail stores nationwide via such retailers as The Vitamin Shoppe, Equinox, Thrive Market, Natural Grocers, Erewhon and PDM Healthcare. 

"We are excited to be partnering with national retailers that share our passion for quality products that improve people's lives," said Adam Grossman, founder and executive chairman of Papa & Barkley. "We have maintained our leadership position as the top-selling cannabis wellness brand in the California market by making truly differentiated and life-changing products. With these key retail partners, we are now poised for explosive national growth, providing clients with safe access to the health and wellness benefits of ‘Whole Plant Full Spectrum’ CBD products."

Papa & Barkley’s line of products includes clean skin care offerings — Relead Body Lotion, Releaf Body Oil and Releaf Repair Cream — as well as its signature Releaf Balm and Releaf Drops. All products include a full-spectrum hemp extract. 

"As a premier national destination for trusted CBD hemp extract products, The Vitamin Shoppe is committed to providing the highest quality in all the brands we offer," said Sharon Leite, CEO at The Vitamin Shoppe. "We are excited to introduce Papa & Barkley to customers seeking full-spectrum CBD hemp extract products and innovation in wellness, such as Papa & Barkley's proprietary whole plant, solventless infusion process. We see strong interest in the CBD category and continue to expand our industry-leading assortment of the best formulations that meet our rigorous standards of quality and expertise."
 

Most Popular Content

Meet the 2026 Retail Media Award Winners

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.
RMA 2026

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Dilini Fernando of Freeosk

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
PepsiCo

VIDEO CASE STUDY: How Haleon Won Game Day at Walmart

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.
Haleon 'Defense Codes' program at Walmart

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026
X
This ad will auto-close in 10 seconds