Skip to main content

Medterra’s new drops emphasize immunity

salazar

Medterra is not comfortable to rest on its laurels. The Irvine, Calif.-based company, on the heels of branching into broad-spectrum offerings and gummies, is introducing its Immune Boost Drops. The product combines the company’s CBD isolate with various ingredients meant to support a healthy immune system.

"Consumers are recognizing that your immune system performs much better if you are proactive rather than waiting until they are sick," said Medterra CEO and Co-Founder Jay Hartenbach. "To help, we have accelerated development of our Immune Boosting Blend that supports your immune response, while also helping fight immune system killers like stress and lack of sleep."

Medterra’s Immune Boost Drops, sold in 750-mg bottles, contain vitamin C and the company’s Immune Boost Blend, which includes elderberry, echinacea, ginger root and other ingredients to promote immune health.

The bottles carry a suggested retail price of $39.99, and the company noted the product is free of THC and GMOs. Medterra said it has begun including a free personal hand sanitizer in each order.

Most Popular Content

What It Takes to Claim the $40 Billion Alcohol Opportunity

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.
Jon Lowen of Surfside

P-O-P Spotlight: FIFA World Cup 2026

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.
Buchanan's Scotch Whisky abc fine wine fifa

P2PI Parent Company Launches GLP-1 Shopper Summit

The one-day industry event will unveil original research and bring together retail, CPG and technology leaders to examine how GLP-1 adoption is reshaping shopper behavior and future growth strategies.
glp-1 shopper summit 2026

Kleenex Takes Digital, Social-First Approach to Latest Launch

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.
Kleenex Snap & Go

Beyond AI: The Smartest Brands Are Betting on the Aisle

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.
Fabia Talhame and Marianne Lacle
X
This ad will auto-close in 10 seconds