HempFusion launching private-label division with 10-SKU grocer deal

HempFusion is growing its business, adding a private-label division with the launch of a 10-product line at a national, publicly traded grocery retailer. The company, which makes a line of probiotic supplements under the Probulin brand, as well as CBD products, said the line for the retailer is set to ship in July and was the result of its products’ performance among shoppers. 

“We are pleased to receive this award and begin supplying our sixth distribution channel: private label,” commented Jon Visser, HempFusion chief revenue officer. “We anticipate that this initial $250,000 order is just the beginning and pending sell-through velocity and distribution, we expect this account to generate north of $500,000 for HempFusion in 2021 and upwards of $1 million or more in 2022.”

HempFusion said that it is bolstering its staff and investing in additional structural support at its Topeka, Kan., facility, including an investment in additional equipment and human capital. 

“This expansion of our relationship with this retailer is a testament to the trust, long-standing partnership, and success that we and our branded products have already achieved,” said Jason Mitchell, HempFusion’s co-founder and CEO. “We are honored to receive this award and look forward to how this has the potential to significantly contribute to the overall success of this particular retailer and HempFusion and its family of brands.”