Skip to main content

Gel Cap Concepts adds business development, sales exec

salazar

Arizonan CBD soft gel manufacturer Gel Cap Concepts is growing its ranks. The Phoenix-based company has named Rachel Simon its manager of business development and sales for its line of hemp and CBD products, which includes the Desert Azee brand.

In her new role, Simon is charged with helping grow Gel Cap Concepts’ brands, as well as its private-label business. She joins the company from Nature’s Medicine dispensary, where she was a manager. The company noted that Simon’s experience as a medical marijuana patient with scoliosis offers her unique insight into the benefit of hemp-derived products.

"I've been fortunate that I've been able to work in an industry that provides so many benefits to so many people," Simon said. "I am thrilled to join Gel Cap Concepts and work with Desert Azee to help others discover this exemplary brand and its amazing quality."

The company’s flagship Desert Azee brand offers a line of premium hemp-derived CBD products with a full-spectrum offering. The Desert Azee selection includes gel caps, salves, aloe jelly, tincture, organic infused fruits, lip balms and dog treats. The company is in the process of sourcing pre-rolls for the brand. 

Beyond Desert Azee, Gel Cap Concepts said that it offers a variety of products with CBD isolate, full-spectrum hemp and broad-spectrum hemp. 

Most Popular Content

Top 3 Factoids for Your Next BevAlc Strategy Meeting

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.
alcohol consumer insights

Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.
KPM has partnered with the IAB since 2021.

P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.
Starlink

Retail Media Networks Face Consolidation as Marketers Demand Performance Proof

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.
shutterstock

Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.
Shaq A Licious
X
This ad will auto-close in 10 seconds