Skip to main content

Fire Organix’s CBD Nano Concentrate aims to boost bioavailability

salazar

Chico, Calif.-based Fire Organix is taking its experience in developing water-soluble CBD for wholesale and retail to a new consumer-focused product. The company’s CBD Nano Concentrate, which contains 15 mg of CBD in a 1-ml package, is designed to offer a more efficient delivery method for the cannabinoid. 

"Fire Organix CBD Nano Concentrate is unlike conventional CBD oils," said Britt Johnson, founder and CEO of Fire Organix. "Our unique process results in a water-soluble liquid CBD product that is significantly more bioavailable than other CBD products. This means a better, more effective product."

The company noted that a 2016 study on bioavailability, published in the journal Cannabis and Cannabinoid Research, found that orally administered CBD oils tend to have low bioavailability of CBD. However, research dating to 2007 has found that water-soluble nanoemulsions can improve oral bioavailability by as much as 800%. While most nanoemulsions offer oil-in-water emulsions of 100-500 nanometers, Fire Organix said its nanoemulsions are in the range of 10-50 nanometers. 

Fire Organix is positioning the CBD Nano Concentrate as a solution for consumers looking to incorporate CBD into their supplement regimen. The single-serve product is packaged in light-refracting vials with tamper-evident seals, and it can be added to any beverage or liquid. The product currently is sold online in five-packs, which sell for $18.99. 

Most Popular Content

P2PI Names 40 Under 40 Class of 2026

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
40 under 40 2026 winners

2026 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.
women of excellence 2026

P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
P&G

First Look: Inside Asianfresh's New Jersey Store

Take a look at Asianfresh Food Market’s New Jersey debut, as fresh food, warehouse-style value and aisles of discovery take center stage.
Asianfresh Cherry Hill NJ

P-O-P Showcase: Best-in-Class Displays, CPG Products

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.
Yankee Candle
X
This ad will auto-close in 10 seconds