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Entoura acquires Atalo Holdings 

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Organic hemp oil producer Entoura is growing its portfolio. The Nashville, Tenn.-based company is acquiring Atalo Holdings, an agriculture and biotech firm based in Kentucky and focused on research, development and production of industrial hemp. The companies did not disclose terms. 

Entoura said it plans to use Atalo’s existing brands and product to grow its product offerings and offer private label services, including industrial hemp genetics, flower and hemp oil extraction. Atalo has been cultivating hemp since the 1800s, the companies said, noting that its ability to produce food-grade hemp products would be a boon to Entoura’s supply chain. 

"Entoura is committed to sustainable and trustworthy products that leverage the benefits of the renowned hemp plant. Bringing Atalo onboard, with its rich history of innovation in hemp, brings us closer to achieving that goal," said Kevin Murray, Entoura founder and CEO. "Atalo's incredible legacy in hemp cultivation, innovation and advocacy is truly inspirational, and we look forward to continuing that story."


 

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