Skip to main content

Charlotte’s Web provides pet adoption kits during pandemic

salazar

Hemp extract company Charlotte’s Web is rewarding people who adopt a pet during the COVID-19 pandemic. With animal shelters reporting record high pet adoption rates, the company said it is providing adopters an $89-value “Welcome to the Family” gift box that includes products with full-spectrum CBD, including its chews, full-spectrum hemp extract drops and canine hemp=infused balm. 
The company noted that like humans, dogs have an endocannabinoid system that can play a role in helping their bodies maintain general balance and wellbeing. 

"We're kind of a dog crazy and loving work culture here at Charlotte's Web. It was a natural for us to want to find a way to show our gratitude to those caring individuals who adopt or foster shelter dogs," said Deanie Elsner, Charlotte's Web CEO and president. "We launched our line of pet-friendly products last year and have seen through sales growth how much consumers care for their pets with a variety of health needs."  

Charlotte’s Web’s full-spectrum pet line includes the extract drops in 7- and 17-mg strengths with a pump dispenser. They retail for $29.99 and $59.99, respectively. The company’s chews come in three varieties — calming, senior and hip and joint — each of which is sold in 30-counut bottles with a suggested retail price of $34.99. The hemp-infused balm is meant to be massaged into pets’ skin and paws and retails for $24.99. 

The giveaway is kicking off with a donation to Last Chance Rescue, an organization that is focused on relocating animals from “kill” facilities to ‘no-kill” facilities and foster families until they are adopted. 

New owners can claim the “Welcome to the Family” pet adoption box on the Charlotte’s Web website. 

Most Popular Content

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40

2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.
2025 omnishopper awards

2025 OmniShopper Awards: In-Store Marketing

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.
Coors Light
X
This ad will auto-close in 10 seconds