Skip to main content

Charlotte’s Web expands CBD gummy line

The three varieties of need-focused gummies are rolling out to the company’s retail partners this month.
salazar
a group of glass bottles on a table

Charlotte’s Web is growing its assortment of CBD gummies. The Denver-based company has rolled out Daily Wellness, THC-Free and Immunity gummies online and will be shipping the products to its 14,000 retail partners in October.

“As America’s No. 1 hemp CBD gummy brand, gummies provide a convenient and flexible CBD delivery format for consumers and represent one of the fastest-growing hemp wellness product categories in the industry,” said Charlotte’s Web CEO Deanie Elsner, citing data from the Brightfield Group.

The Daily Wellness gummy contains full-spectrum hemp extract in a raspberry lime flavor and is sold in strengths of 15 mg per gummy for $44.99 and 25 mg per gummy for $69.99. The THC-Free gummies also contain broad-spectrum hemp extract with .01% or less THC and also are sold in 15- and 25-mg-per-gummy strengths for $44.99 and $69.99, respectively. The Immunity Gummy contains full-spectrum hemp extract, alongside 90 mg of vitamin C from organic acerola extract and ascorbic acid, as well as 20 micrograms of vegan vitamin D3 and 70 mg of organic astragalus root for immune support. The Immunity gummies contain 10 mg of CBD per serving and are sold in lemon berry flavor for $44.99.

“After launching in 2019, Charlotte’s Web Gummies continue to receive overwhelmingly positive feedback from consumers,” Elsner said. “Our varieties are uniquely formulated, and some contain functional herbs, vitamins and botanical supplements that work together to support targeted wellness goals.”

Most Popular Content

Meet the 2026 Retail Media Award Winners

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.
RMA 2026

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Dilini Fernando of Freeosk

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
PepsiCo

VIDEO CASE STUDY: How Haleon Won Game Day at Walmart

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.
Haleon 'Defense Codes' program at Walmart

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026
X
This ad will auto-close in 10 seconds