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Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The one-day industry event will unveil original research and bring together retail, CPG and technology leaders to examine how GLP-1 adoption is reshaping shopper behavior and future growth strategies.

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.