text
Sponsored Content 10-8 Post Rob Mahoney 10/8/2024 caption caption text Related Content 4-24 Warming Default New Teaser Upload 4-24 Stripped Down Warming Test PDF RL File Most Popular Content Top 3 Factoids for Your Next BevAlc Strategy Meeting From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026. Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer. P-O-P Showcase: Best-in-Class Displays Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands. Retail Media Networks Face Consolidation as Marketers Demand Performance Proof New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty. Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.
